Tic-Tac
A stop motion and 3D animation campaign for Tic Tac's Berry Bliss flavour, built around exploring the brand's identity through photography and motion. The concept uses the iconic shaking-box sound as a signature audio hook, driving punchy, eye-catching animations designed to grab commuters' attention in high-traffic spots like tube stations.
About the Brand
Launched by Italian company Ferrero in 1969, Tic Tac's identity is built on minimalist design, a clear, flip-top box that doubles as branding, with bold, colour-coded flavours and crisp typography for instant shelf recognition. The design language mirrors the product itself: small, precise, and playful.
