Crayola
A short-form 3D animation campaign for Crayola, exploring the brand's playful, colourful identity through motion. The concept focuses on scalable content that translates seamlessly across online and offline platforms while staying true to the brand's fun, energetic aesthetic.
About the Brand
Founded in the US in 1903 by Binney & Smith, Crayola's identity is built on bold, saturated colour and playful, approachable design from its iconic yellow-and-green box to its rainbow of crayon hues. The brand's design language is vibrant, tactile, and youthful, rooted in creativity, self-expression, and the simple joy of colouring.