STOP-MOTION CAMPAIGN - TIC-TAC
Brief: To create a campaign for the brand in progress, understand the branding, and explore digital photography and animation.
About the brand Tic-Tac
Tic-Tac is a popular brand of small, colourful mints known for their distinctive rectangular plastic box with a flip-top lid. Owned by Ferrero, Tic-Tac mints come in various flavours, with the classic orange and mint being the most iconic. The brand is recognised for its playful, refreshing, and portable candies.
Concept: With stop motion, Tic-Tac’s new flavour, Berry Bliss, has been promoted with the iconic sound of the box shaking used as background sound. These animations are intended to be put up as advertisements at places like tube stations to grab viewer’s attention.
