KFC X Chess.com
A short film for Tekla that explores the brand's identity through a nostalgic narrative lens. Centred on childhood memories of building pillow forts, the film uses this imagery to evoke themes of comfort, safety, and carefree ease, mirroring the tactile, homely quality of Tekla's textiles.
About the Brands
KFC
Founded in the US in 1930 by Colonel Harland Sanders, KFC's identity is built on bold, high-energy branding, red and white colour blocking, a friendly mascot logo, and a design language rooted in fun, accessibility, and indulgence. The brand's visual style is loud, iconic, and instantly recognisable worldwide.
Chess.com
Chess.com is a leading online platform for chess, known for its clean, minimalist digital interface and a design language built on clarity, strategy, and focus. Its branding uses a simple green-and-white palette with sharp, geometric elements, reflecting the precision and intellectual character of the game itself.
